Craft your most authentic & magnetic story

A simple, step-by-step guide for crafting your most compelling and memorable stories to attract your ideal audience and share your stories with ease.

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Attract your ideal audience by creating your most authentic story.

Whether you're an artist or an entrepreneur, telling stories is the most powerful way to connect with your ideal audience. Facts and figures convey information, but they aren't memorable and don't stay with us the way a compelling narrative does. People are looking for an emotional connection, which is the domain of powerful storytelling. This guide will help you pull your most authentic stories out of your head and share them in ways that resonate with your ideal audience.

"Within the stories of others, we find ourselves."

—Laura Ferreiro

This guide will help you:

  • Know how to comfortably talk about what you do, no matter the audience.
  • Get clear on what you want to say and how to share your most powerful messages and stories.
  • Create content without confusion or struggle and talk about yourself in a way that feels authentic and reflects who you truly are.
  • Showcase your "super powers" and what makes your story unique.
  • Get crystal clear on your values & motivations and put them into words.
  • Use your story to easily create compelling content for social media, your website, press releases, emails and other marketing materials.
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Hi, I'm Laura Ferreiro.

Many people have the mistaken belief that their story isn’t compelling or worth sharing. The truth is, your story is one of the most unique & interesting thing about you. After 20 years working as a journalist, publicist & marketing consultant helping people & organizations powerfully share their stories to connect with their ideal audience, I've discovered that EVERYONE has compelling stories to share.

As former West Coast Editor of renowned music magazine NME and a contributor to the Los Angeles Times, Variety, Nylon, Yahoo & Rolling Stone, I've learned the value of powerful storytelling. I've also worked with renowned artists, brands & nonprofits including Red Bull, Gretsch Guitars, Olios Health, Synovation Medical Group, WaterAid and Easterseals to craft & share their most compelling stories & messages.

Since I'm also a creative writer, ceramic artist, an entrepreneur and a bit of an introvert, I know how vulnerable & daunting it can feel to put your art, business offerings and authentic self out into the world.

Now I work with creatives, musicians, entrepreneurs, brands and nonprofits to walk them through this process & help them powerfully express the most authentic parts of themselves through story. Helping people open up and share their stories to magnetize their ideal audience, show up as the truest version of themselves and grow their community is what I love to do most.

I can't wait to help you craft & share your most powerful stories. Click below to book a session or schedule a free 30-minute consultation.

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